The recently released Netflix docuseries, Big Vape: The Rise and Fall of Juul,has sparked a conversation about the impact of e-cigarettes on public health and the role of big tobacco in this emerging industry. The documentary highlights the aggressive marketing tactics used by Juul to target young people and the subsequent youth vaping epidemic.
The four-episode long docuseries also sheds light on the close ties between Juul and big tobacco companies like Altria, which owns a 35% stake in the e-cigarette giant. This partnership has raised concerns about the true intentions of the vaping industry and the potential for it to become a new face of big tobacco.
According to the documentary, Juul employed over 4,000 people and was valued at nearly 40 billion dollars and today, it’s worth less than 5% of that value. To date, the company has settled more than $3 billion in lawsuits over their marketing of products to young people.
The Juul docuseries exposes the tactics used by these companies to hook young people on nicotine. It also serves as a reminder that the fight against tobacco is far from over and that new threats are constantly emerging. While Juul may have started with good intentions, it’s products led to a public health crisis that resulted in a new generation of individuals addicted to nicotine.
Despite Juul’s decline, the vaping industry continues to grow, and we must remain vigilant in our efforts to protect public health and prevent a new generation from falling victim to the dangers of nicotine addiction. By raising awareness of the risks associated with e-cigarettes and holding companies accountable for their actions, we can continue the fight against big tobacco and its harmful impact on society.
You can watch the limited series Big Vape: The Rise and Fall of Juul on Netflix and get a deeper view into the company, its impact, and learn how you can take steps to rise up against big vape (and tobacco)!
As a parent or trusted adult, you have an opportunity to educate the young people in your life about vaping so they can make healthy decisions. Know the facts about vaping and learn how to talk to the young people in your life about vaping.
My Life, My Quit is available to kids as young as 12 who need support to quit cigarettes, vaping, chew, or other tobacco products. Text-based support and specialists provide free and accessible quit resources for youth.