FDA Authorizes Marketing of Nicotine Product That Poses New Risk to Kids

July 20th, 2020

Chances are you’ll be seeing ads for IQOS as a “modified risk tobacco product” and you may wonder: What’s that?

According to the U.S. Food and Drug Administration (FDA), this new product — the technical term is IQOS Tobacco Heating System — heats tobacco but does not burn it, reducing the harmful chemicals released.

But does that mean it’s safe? No.

Public health advocates say: “The FDA has created a real danger that kids and adults will falsely believe IQOS has been proven to present a lower health risk and that kids will be exposed to marketing that portrays IQOS, a highly addictive tobacco product, as an appealing, cool alternative to cigarettes, in much the same way as e-cigarettes.”

Parents, you can be sure that this is not a safe product for your children to use.

If you or someone you know is addicted to nicotine, the Colorado QuitLine can help.