Ads Force Big Tobacco to Tell the Truth about Its Deadly Products

November 24th, 2017

By Sapna Maheshwari

The major U.S. tobacco companies are being required to run ads in newspapers and on TV telling the American people the truth about the devastating health consequences of smoking and secondhand smoke.

“The messages stem from a lawsuit brought by the Justice Department in 1999. As part of the 2006 ruling in the suit, which sought to punish cigarette makers for decades of deceiving the public about the dangers of their product, the companies were ordered to disseminate “corrective statements” centered on the health risks and addictive nature of smoking. But until now, they resisted through appeals and by wrangling over wording.

“It’s both an important victory and a frustrating one,” said Matthew Myers, president of the Campaign for Tobacco-Free Kids, who has worked on the case since 1999. The tobacco companies “have spent millions of dollars and a decade of time resisting a court order that simply requires them to publish truthful facts about their products and their behavior,” he said.”

Read the full article on The New York Times