PSAs has partnered with professional rodeo cowboy Josh Peek. A native of Pueblo, Peek has avoided smokeless tobacco in a sport which historically included a heavy marketing presence from tobacco companies. During Through with Chew week Josh will share his story and reasons for avoiding smokeless tobacco through radio interviews in communities across the state.

Josh Peek on Through With Chew Week

30 Second PSA with Josh Peek

15 Second PSA with Josh Peek